Suzana Herculano-Houzel

Help your child say yes!

Watch out for the challenge: one, two, three and… Don’t think of a pink elephant! Did you get it? I doubt it very much. The reason for a chubby pink elephant automatically appearing in your mind is the same reason why young children have difficulty obeying various “no’s”: the brain automatically activates its representations of […]

The problem with saying no

The intention is the best possible: to prevent them from being run over, destroying the house, taking what isn’t theirs, falling off the wall or killing the cat. You say “don’t put your hand there!” – but your child does anyway. Why is it so difficult to get a child to obey no?   Asterix […]

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